So you’ve heard about the hype and you think you have what it takes to start an Instagram t-shirt business?

Starting an Instagram t-shirt business can be fun, rewarding and a ton of hard work, but we’ve broken it down for you showing you how to leverage your products via Instagram and make more t-shirt sales than you can ever dream of buying for your self.

Image result for pug raining money gif

There are a few necessary steps to take before you even think about how much you’re going to sell your t-shirts for. Each of the below steps is critical and will determine the ultimate success of your business, so spend some time to really consider each point carefully:

1: Develop a Brand and Design a Logo

2. Create an E-Commerce Store For Your Shirts

3. Launch Your Instagram T-Shirt Business

 

Let’s talk fashion first

The global fashion industry has developed immensely in recent years making a shift from traditional shopping methods in store, to a phase of digital adoption by the mainstream consumer.

Let’s face it, we all spend a generous portion of our day online and sometimes catch ourselves spending hours going through online stores looking for a new t-shirt brand that none of our friends have so we can stand out a little.

Image result for bart simpson i'm too sexy for my shirt gif

What if we want more than that though? What if, instead of searching hours for that perfect new shirt, we could just create it ourselves? Thankfully in our day and age, we have all the tools necessary to start an Instagram t-shirt business.

According to The Business of Fashion’s 2018 ‘State of Fashion’ report, 74% of all online sales will be generated from social media. That is a staggering amount and to add to that, the increase in online sales is only getting more as traditional shopping is becoming less and less relevant.

cute dog shopping cart

Are the bells ringing yet? If not they should be! Basically, as humans we have become lazy and we want everything to be as quick and easy as possible because our lives are all super busy. Meaning there isn’t a better time to start your Instagram t-shirt business than right now!

If only there were more hours in a day right? 

But let’s get into it. We’ve crafted the ultimate 3 step guide to help you get underway and make your first t-shirt sale on Instagram.

1: Design your t-shirt

Of course, designing a shirt is the number one step so get your brain smoothie handy because creating a brand identity and a logo to match it, are two of the most important steps to creating a sustainable Instagram t-shirt business.

Find Your Niche

Picking a niche for your brand will help define a clear and relevant target market to sell your t-shirts to.

Remember:

  • Find out what’s trending in your area or globally
  • Be specific when choosing your niche to ensure you appeal to a specific market
  • Base it on your own interests, hobbies and passions
  • Figure out the type of fashion style you will focus on

Next is creating a logo that speaks to your target audience. Before you design a logo though, we recommend you read about what branding is and how it could benefit your business in the long run.

Branding: all you need to know to get started and succeed

 

Design a Logo

Designing a logo with a brand identity behind it will help give it more meaning in a saturated market.

design GIF

There are tons of free logo’s available online but be careful not to use a logo that has already been used. People could confuse your brand with another or even worse you could get in legal troubles. That’s the last thing you want for your new business.

You can easily design a free logo using our logo template available on Desygner. This allows you to add that personal touch giving people a unique and fresh look they’ve never seen before.

 

You can customise the colour, shape, size and type all within Desygner to represent your brand the best. Remember first impressions last, so create something simple and memorable for customers to remember your brand by and recognise the next time they see it.

Don’t fancy yourself to be a graphic designer and don’t want to pay someone hundreds of dollars to do it for you? We’ve got you covered. Read our article on how to design a logo

How to make a logo for your brand

 

Find A Manufacturer

Once you’ve got a strong brand and an epic new logo all you need is a t-shirt to print it on.

There’s plenty of ways to do this, but when you’re first starting out, we recommend:

  • Sourcing a local t-shirt manufacturer 
  • Print a small quantity first
  • Compare manufacturers to get the best price

Getting the best t-shirt manufacturer for your brand is absolutely critical and possibly one of the most important steps. When it comes down to it, your Instagram t-shirt business will need to have high-quality designs on high-quality shirts to ensure that customers will buy more than once ensuring a sustainable and successful business.

Sampling

This is the exciting part. You finally get to see your designs come to life! Samples, samples and yep… probably more samples.

We cannot stress this enough, quality is king so getting samples from each manufacturer to test both the t-shirt (size, fit, colours) and also the logo printing is essential. Getting it right from the start will mean good first impressions and returning customers.

Make sure you ask your manufacturer what type of printing options they have available and what it looks like so you can ensure the highest quality before your customer sees it.

possible t-shirt logo locations

Manufacturers often ask for mockups of the t-shirts and where the logo’s need to be placed and how big.

On Desygner, you can make quick mockups by adding blank shirts and your logo on top to give manufacturers a better understanding of what your vision is. Here you can easily resize and add text to give more details. Communication is essential here, so ensure they are clear as to exactly what you want. Check it out below;

Finally, compare the costs and quality and decide on the best manufacturer for your Instagram t-shirt business.

 

2. Create an e-commerce store

Now that you’ve completed the ‘behind the scenes’ work and you are ready to start selling, you need to set up an e-commerce store. There are plenty of options and you can even design a website yourself if you’re a coding whiz.

 

code GIF

But like most of us, coding might as well be an alien language and building an entire website from scratch can take a lot longer than it seems.

Luckily for you, the good people at Shopify have developed some amazing e-store templates to get you kicked off and selling within a few hours. They even offer a 14-day free trial which should be plenty of time to upload your product photos and start selling right away.

 

After your trial, you’ll have to pick one of their packages to keep running your website. Sorry guys, not all good things are free. But, for the convenience, ease of use and service, we highly recommend using Shopify to kick-start your new Instagram t-shirt business.

The best part about Shopify? They have app integration that allows you to link all of your social media platforms seamlessly to allow customers to shop from right within your Instagram post. 

That brings us to our final step before you start selling..

 

3. Launching your Instagram t-shirt business

 

the fresh prince of bel air dancing GIF

To actually launch your Instagram t-shirt business and start processing sales via your social media platforms, you need to be on the basic plan that Shopify offers (only $29 a month). The basic plan allows you to integrate your Instagram business page into Shopify. This allows customers to buy straight in the Instagram and Facebook apps when they see your product!

Start your shopify trial here

Hopefully, because you’re reading this, you’re already part of the social media sphere and have already thought about using social media to create awareness for your brand.

Related image

Still not convinced as to why you should already be using social media to skyrocket your business’s potential? check this out

 

Social Media is Shaping The Way We Shop Online

 

Setting up a Facebook business page and then linking your Instagram to your business page is a super effective way to cross promote your brand to your audience.

There are over 2.2 million active Facebook users and 800 million monthly users on Instagram. Need we say more. The attention is there.

Once you have both your Facebook and Instagram business profiles linked you can add the apps to your Shopify store with their app integration feature.

 

This will allow you to not only showcase your products on your Instagram but also create a small shop icon within the photo. This allows users to be able to click on, view the price and buy directly through tapping on the product, rather than having to go through separate links. Or worse, telling them to go type it in themselves.

 

 

Having quickly accessible shopping features built in directly to your post will leverage your Instagram t-shirt business in our digital age.

And of course, it goes without saying that consistency is key. So keep posting high quality and relevant photos to your Instagram. Also add those new shop tags on your products to generate the highest engagement and more sales rolling in right away.

If you’re having trouble coming up with content or making professional looking Instagram posts, Desygner offers free Instagram post templates with thousands of free stock images. You can use these to showcase your brand and products and even add custom text over the top.

Check out tons of our free Instagram templates here