Six ways engaging and creative designs improve your social media networks

There’s no denying that the place to see and be seen these days is on social media.

Traditionally, social media was only for the tech savvy among us, but, now, users from eight to eighty-years-old are posting images and hashtagging away with the best of them.

While there’s no longer a choice in a business’s presence on social media channels such as Facebook, Instagram, and Snap Chat, it’s undoubtedly much more difficult to achieve high reach and engagement than it used to be. Your competitors are all vying for the attention of the same people in the same crowded space and you must provide content that’s of a consistently higher quality than theirs to gain your piece of the ‘reach and engagement’ pie.

But, fear not!

While it’s certainly harder to get noticed, it’s not impossible.

There’s one easy and effective way to create content that stands out from the crowd and that’s to post engaging and creative images with Desygner.

If you’re struggling to get the reach you deserve, creating engaging designs will build your social media networks and help you stand out from the competition in the following ways:

1. It will strengthen your brand

Your brand is your business’ personality and use of creative designs will strengthen your brand with every single upload. Your audience will see consistency which helps you build their trust which will lead to stronger social networks.

Design Tip: Upload your logo to every image you create and add any copy in the font that matches your style guide. This is a great way to help your audience get to know you which will strengthen your brand.

2. It will help you engage with users emotionally

You don’t need to be too much of a social media whizz to know that posts with images get a lot more engagement than posts without. This is because images can appeal to the emotions of your audience in a way that words alone on those platforms can’t.

When people are scrolling through their newsfeed, a creative and engaging image can take only a fraction of a second to make someone feel enough to stop scrolling and pay more attention. Whether that feeling is happiness, sadness, laughter, anger or irritation is irrelevant. Any design that invokes emotion will draw people further into your content to help improve your network.

Design Tip: Choose images which feature people with striking eyes staring directly at the camera. This will connect with someone instantly as they scroll, and encourage them to look through your content.

3. It's a unique way to repurpose blogs

Blogs are the crème da la content crème and if you have social, you need blogs. But the truth is, while your personal musings might be well-written, captivating, and entertaining to read, it’s unlikely that they’ll hold the attention of a social media user for longer than a few seconds which isn’t long enough to get your point across, and certainly not long enough to encourage someone to take action.

Enter, infographics!

Infographics are a unique way to make all the points of a blog post in one short, sharp visual image in just the right time frame to capture the attention of your average social media user. You can convey a lot more information a lot faster in an infographic which will encourage the viewer to delve deeper into your profiles.

Design Tip: Choose an older blog that hasn’t had as much reach as some of your more popular work and repurpose it using an infographic template and compare the growth in your engagement!

4. You can present testimonials in an eye-catching way

Testimonials are one of the most effective marketing tools for your business. Who do your customers trust more than someone who has used your product or service and was happy with it? Well, no one. So, it’s important that you display your testimonials where everyone has access to them. The problem with this is that generally, social media platforms don’t have a great space for your testimonials. Even on Facebook, your reviews are tucked away and not as noticeable as they should be.

By adding key sentences and comments to an image, you’ll get your customer’s testimony out to your followers in a matter of seconds and your audience won’t have to go hunting for the recommendation. Not only does this build your credibility to grow your social media networks, it’ll also build your business!

Design Tip: Take key sentences which focus on the problem you solve for your target market and create a simple graphic containing your logo, quotation marks so that everyone knows it’s a real comment and the name and business of who left the review. You can publish full reviews on your website but this snippet gives enough of a suggestion of what you and your business can do for someone else.

5. You can show your personality

There’s nothing that engages your audience more than seeing your true personality shine through. While educational content is both informative and useful, it’s not always the stuff that will keep someone on the edge of their seat, so it’s imperative that you can put your personality into your content. Getting creative with your designs allows you to make your original point but in a way that’s unique to you to help you build a stronger relationship with your audience.

Design Tip: Don’t be afraid to be controversial. Creating images that subtly push the boundaries will encourage people to love (or hate!) you more, which is an absolute must for effective social networking!

6. You could go viral

Social media gives you an opportunity to get your content to the other side of the world in a matter of minutes, every single time you post! It doesn’t take much to click like, share, or for someone to tag their friends who then responds by tagging their friends! Before you know it, your content has spread like wildfire and is on the screens and devices of your target market across the world! Viral content will help increase your reach globally which will build your social media networks to their maximum capacity.

Design Tip: Create your own memes. Upload a humorous image and caption, add your logo, and share away. There’s no better way to build your social networks than with viral content that has your logo all over it.

Engaging and creative designs can improve your social media networks and build your business in many ways, and with Desygner it’s free and easy! Click to sign up now and get started today!

Guest Writer Bio:

Jo Robinson is a freelance content writer for Media Shark. With a full and varied career background incorporating police forensics and professional fundraising, Jo’s a whiz with words and appeals to a wide range of audiences, whatever the niche.  With an eye for the details and a no-fluff, direct, approach both on and off the keyboard, if Jo can give you one piece of advice it’s to never underestimate the power of a good piece of copy.

Jo specialises in writing persuasive and engaging blogs to help you reach your business goals, and has a knack for providing website copy that converts. You can contact Jo directly at MediaShark.