Author: Dylan Birot

RESUME DESIGN TIPS TO GET YOU HIRED

Let’s face it, you are reading this article for two potential reasons. A) You have recently looked over your own resume and realized that it’s time for a major makeover. Or B) Someone else’s resume you have seen either in person or online has put your resume to shame. Worry not fellow job seekers, this resume design guide will help you to make your application stand out like the Kardashians.

 

Amy Jones Sample Resume Design
Sample Resume Design – Amy Jones

 

Resu(me)

When creating your resume, you should aim to communicate your personality through your resume design. I will use a scenario to further explain what the hell I’m talking about. Picture the following two candidates:

  • Candidate 1 is very academic. This person is driven by success and is a highly effective negotiator. This candidate is very professional and wants employers to know it.
  • Candidate 2 is extremely friendly, outgoing and creative. This person has traveled the world and is always up for a good challenge. This person is all about being completely out there (I’m talking the type of person who would wear Happy Socks).

Candidate 1 would be best off with a minimalistic resume design which uses darker, corporate colors like navy or slate with a touch of gold here and there for added aesthetic. The tone of the resume should be of “utmost formality”. Think of it like an advertisement for a luxury brand product.

Candidate 2 on the other hand, should have a bright and visual resume design. The layout would reflect his/her creativity and use visual data representation techniques to showcase their skills and hobbies (a little more on that in a second). The tone of voice should be a little bit more personal but still maintain professionalism, almost like a conversation with a colleague.

Do you see the difference? Employers can see exactly the kind of people these two applicants are, based solely on their resumes. All in all, your resume needs to tell your story, otherwise why would it be called a resu(me)? A CV is typically the first thing an employer sees; it is hence crucial to invest in making a striking first impression.

 

Resume Design Examples for Candidate 1 and 2
Resume Design Examples – Candidate 1 (left) & Candidate 2 (right)

 

Showcase your creative ability through your resume design

Highly effective resume design isn’t just about just adding some color to your resume. It’s about standing out, making a memorable impression and exhibiting your innovative thinking skills. Your resume is practically an advertisement, and you are the product! Picture this, you are an employer going through a colossal pile of job applications. All the resumes in the pile are white and written in Times New Roman font (how original). But there is hope! Amongst this pile, sticking out ever so slightly with its eye-catching colors and unique design is the resume you have been waiting for your entire HR career.

When it comes to layout, one thing is for sure; the shorter your resume, the better. Ever heard of one-page resumes? One-page resumes are all the rage these days, but they do have their weaknesses. “How do I fit everything on my 3-page resume, on a one-page document?” Well my dear friends, this is where you will need to be more adaptive.

 

Brian Walker Resume Design Example
Brian Walker Resume Design Example

 

Adapt your resume design to the demands of each company

Each job position you apply for will require you to make slight modifications to your resume design. The modifications you make will be based on the requirements specified within the job adverts you are applying for. As stated previously, the limitations of your one-page CV mean you can’t list the entirety of your 20-year work history. Meaning that you’re going to have to be selective in what you include in your resume.

For example, if an employer is looking for a qualified Marketing Manager, you wouldn’t need to include your proficiency in HTML and CSS programming languages as much as you would your expertise in market research, management, data analysis and SEO. Sounds tedious right? Going back and forth, editing your resume to suit the differing needs of employers. Luckily for you guys, Desygner allows you to return to your designs at any time, make as many changes as you wish and save as many different copies and versions as you would like.

 

Phoebe Summers Resume Design Template
Phoebe Summers Desygner Template – Click to edit this design.

 

Cover Letters – The Inconvenient Truth

Okay so now you have a stunning and relevant CV! But the inconvenient truth is, it may not always be enough to get you that dream job. Without a cover letter, employers may completely reject your application as they may get the impression that you were too lazy to write a simple cover letter. Therefore, if you want employers to see your beautiful resume design, you’re going to have to ensure you include a cover letter with all your applications.

How do I write a good cover letter you may ask? A good cover letter should include a few things. Your first paragraph should describe who you are, what your values area and what you aspire to achieve throughout your career. Your second should convince the reader as to why you are the most suitable candidate for the job based on your skills, knowledge and work experience. The final paragraph should encourage the reader to view your resume for further information and you should always conclude with a call-to-action requesting for an interview.

 

Review it like your life depends on it (because it does)

You’re almost done! All you need to do now is review your resume and cover letter as if you were about to release to the world (it really is that important). If there is a spelling or grammatical error in your resume, you might as well just bin your resume right now because if you don’t, employers most probably will. Your resume needs to be as immaculate as Shakespearian literature, nothing less. You wouldn’t want that beautiful resume design to go to waste would you?

It may seem like I’m being a little overdramatic but no employer wants to hire someone who makes mistakes, particularly on their own resume! You need to assure them that all of the work you will produce for their company will be impeccable and of the highest quality. And if your resume is riddled with poor grammar, you are already off to a terrible start.

In the end however, no one has ever succeeded without failing first. There are plenty of fish in the sea, don’t let yourself be discouraged by rejection, learn from it, and persist. Find out what parts of your resume could do with some improvement and fine tune your application. You will eventually become an employability master, we believe in you!

For more on ‘Fantastic Resumes and Where to Find Them’, head over to Desygner.com and create your own stunning CV!


VALENTINE'S DAY IDEAS TO GROW YOUR BUSINESS.

Valentine’s Day is a chance for people to shower their loved ones with gifts, it is a day of loving and nurturing relationships. It is also however – and quite fortunately so – a day of sales! Whether you’re selling fashion, consumer electronics or skin care products, you too can join in on the Valentine’s Day sales bonanza. Let’s explore some Valentine’s Day ideas which will help you to grow your business!

 

Decide what your unique proposition will be and work it!

Because Valentine’s Day is predominantly about couples, it is best to design a sale or promotion focused around incentivising and encouraging the purchase of two products rather than one. For example, if you were a watch brand, you could have a sale enabling your customers to receive a second watch for 50% using the code “LOVEYOU”. Now it’s time to launch your sale, and design some social media posts to disseminate your offer to the world! Try to use bright reds and pinks to give your post some Valentine’s themed ‘stopping power’ and grasp the attention of those seeking Valentine’s Day gifts for their loved ones.

Valentine's Day Sale Promotion
Valentine’s Day Sale – click on the image to view more templates.

Another way you can join in on the fun is by offering a limited time only couple’s package. For example, let’s say you have a skincare brand, you could create a pack featuring one of your more masculine products combined with one of your more feminine products and label it the ‘Flawless Couples Kit’. You can then launch a campaign encouraging couples to upload images of themselves using your new kit with the tag ‘#flawlesscouple’ and simply select a few to repost on your page and acknowledge the uploaders. Voila!

 

On the Day Offers! 

All businesses can benefit from Valentine’s Day in one way or another! If you are a restaurant or café owner, you can make a lot of people’s special day, even more special. Offer something unique to draw couples into your joint, whether through some sort of breakfast, lunch or dinner deal, couples will be seeking venues at any time of the day. You could even create a new product or offering entirely. For example, bake up a Valentine’s Day Cheesecake for your café and sell it at half price with any coffee purchase in order to provide a comprehensive and delicious breakfast solution for several couples.

Valentine's Day Dessert Menu
Valentine’s Dessert Menu Offer – click this image to view more templates.

 

I wanna know what love is… I want your brand to show me!

Believe it or not, Whitney Houston and your customers have something in common… they both want you to show them what love is! Valentine’s Day is a beautiful gift to your business from the universe of advertising. It is a shining opportunity for you to show your brand’s soft side and truly build a loving and emotionally relatable persona for your brand. Doing so will allow your customers to see the human side of your company and can build brand preference and make your brand more trustworthy.

For example, you could write a passionate love letter from your business to a personified image of your customer/user base in the form of a Facebook post. Desygner has made one! And we meant everything we said (we really do love you guys!).

Love letter to our users.
This design was made specifically for this article.

 

You don’t need money to come up with great Valentine’s Day ideas.

You don’t have to go spending hundreds on a marketing agency to come up with brilliant Valentine’s Day ideas for your social media page. All you need to do is keep it simple and try to create heart-warming content that your viewers will find relatable. Below is an example of a cute social media post we designed to make you guys go “awwww” and smile. Did it work? Let us know in the comments.

Made with Love Valentine's Day ideas
#madewithlove – This design was created specifically for this article.

 

Working hard or hardly working?

In the end, Valentine’s Day is about spending time with your loved ones. So make sure to prepare everything you need in advance so that you can tuck all of your worries away in time for you and your loved one’s special day. You can create everything that we covered in this article using our super simple platform. So be sure to make the most of Valentine’s Day as it is a day of nurturing relationships, and creating new ones. Nurture your relationships with your customers and create special moments for them as well as yourself and those you love. Now go out there and spread some love! Spread this blog too while you’re at it. Happy Valentine’s Day!


STARTUP SUCCESS THROUGH CREATIVE DESIGN.

In our contemporary and globalized world, the rapid innovation of the technology industry has allowed the startup revolution to become much… much more accessible. As a result of this, levels of competition in the startup industry have drastically evolved, and “gaining the upper hand” has never been so intrinsic to startup success. So our creative team at Desygner would like to assist you in gaining your upper hand… through design. Are you excited yet? Good! Let’s explore some of the ways in which you can use design to increase your chances of success as a startup in 2017.

Business Cards make all the difference.

Have you ever been approached by an important contact at a networking event that you really wanted to impress such as a venture capitalist or mentor? Only to be embarrassed when asked for your business card which you don’t actually have? Unfortunately, this can damage your credibility as a serious entrepreneur, so we need to fix that right away. Let’s get you sorted so that you don’t miss out on those golden opportunities again. If you aren’t the most design savvy entrepreneur, don’t worry! Desygner has hundreds of professional business card templates to choose from, and you can even create your own designs so that your business card is unique to you and your startup.

Business Card Desygner Templates
Business Card Desygner Templates

TIP: Try to make sure that the design on your business card is consistent with the design style of your startup.

Utilize your business card as an accessory for your brand. If your brand’s chosen color scheme is blue and orange, it might be best practice to refrain from making your card yellow and green. The key here is to have a consistent design throughout all your contact points so that you can reinforce your brand. It is much more likely for someone to remember your brand if they have been exposed to its name and logo multiple times, so be sure to incorporate your logo and a succinct description of your startup on all of your cards. Having a business card handy could mean the difference between you scoring a coffee chat with ‘that investor’ next week or leaving a networking event empty handed!

 

Give your pitch that ‘wow factor’!

There’s nothing worse than having to sit through a startup pitch presentation that is boring, loaded with text, and incredibly non-visual. It makes it hard for your audience to maintain their concentration when they aren’t being completely captivated by your presentation, particularly when it comes to discussing your financial forecasts. Luckily, we have a solution. Using the Desygner software and presentation templates available on our site, you can create a memorable pitch which is sure to catch the eyes of investors.

Desygner Presentation Template Examples that will help you achieve startup success
Desygner Presentation Template Examples

 

Desygner Presentation Templates that will help you achieve startup success
Desygner Presentation Templates

 

After seeing hundreds of pitches, it is of utmost importance that your pitch stands out from the crowd and leaves your audience wanting more. Venture capitalists often seek out entrepreneurs with an eye-for-detail and dazzling creativity, and nothing demonstrates that better than a beautifully presented and well-organised pitch. Chance Barnett over at Forbes.com has written an article all about creating the perfect pitch according to widespread investor demands. In the article he mentions that when constructing your pitch, the structure of it should almost always go something along these lines:

Slide 1: Vision / Elevator Pitch

Slide 2: Traction / Validation

Slide 3: Market Opportunity

Slide 4: The Problem

Slide 5: Product / Service

Slide 6: Revenue Model

Slide 7: Marketing & Growth Strategy

Slide 8: Team

Slide 9: Financials

Slide 10: Competition

Slide 11: Investment ‘Ask’

TIP: In order to make your pitch unforgettable, provide just enough details to give investors hope but leave enough details out to arouse curiosity. This will increase your chances of being prompted for a one-on-one conversation post-pitch, and this my dear entrepreneurial friend is where your business cards will come in handy!

Barnett’s article also provides a downloadable pitch deck template in which the contents and structure of an effective pitch (as listed above) are further discussed. If you have never pitched before in your life, we highly recommend checking out the article for yourselves: The Ultimate Pitch Deck to Raise Money for Startups.

Desynger Presentation Templates that will help you achieve startup success.
Desygner Presentation Templates

 

Generate hype for your product launch!

One of the most exciting parts after all the months and potentially years of hard work comes down to the day when you finally get to launch your product. It is important to begin generating buzz about your product and it’s launch date as early as possible. By doing so you can “test before you invest” with different marketing strategies without having to worry about any serious repercussions (because let’s face it, you will have very low reach in the beginning). So what are you waiting for? Go out there and create some astonishing social media content to inform your consumers that your revolutionary product will be available to them soon! And make sure to emphasize your launch date on every post!

TIP: Set a specific and realistic launch date and stick to it. Changing your launch date at the last minute may lead to a horde of angry consumers and public backlash (particularly if they have already handed you their money).

When your product is ready to launch, why not send out a mass email to all of those who have subscribed to your mailing list? Be sure to make this email big! Make it exciting! But most of all, make it special, and you can do this by utilizing an email header!

 

Launch Sale Email Banner
Launch Sale Email Header – This template was designed specifically for this article.

 

Social Media Covers for Startups

Think of your social media cover photo as a free billboard. Not only can you change it at any time free of charge, but it is also one of the first things your visitors will see after landing on your page. You would be absolutely crazy not to make excellent use of it! Take advantage of it to tell your customers all about your startup so that those who visit your page will know everything about it within seconds. A great way of doing so is by creating a cover picture which showcases your startup’s vision. Doing so demonstrates brand transparency and thus, promotes credibility and generates trust.

Personal LinkedIn Cover Photo Desygner Template
Personal LinkedIn Cover Photo – Desygner Template

 

Barros & Smith Social Header - Desygner Template
Barros & Smith Social Header – Desygner Template

 

Your social media cover can also be used as a strategic extension of your marketing campaign/s. This allows you to achieve a level of synergy with your other media channels in terms of your advertising message, which makes for an excellent launch campaign. This cross-platform synergy is what marketers refer to as image transfer, and it’s extremely powerful for reinforcing your message.

TruCorpe Finance Desygner Template
TruCorpe Finance – Desygner Template

 

When it comes to your company’s profile picture, it should almost always be your logo. It is okay however to sometimes change up your logo or add graphics to it to celebrate special occasions and events such as Christmas, New Year’s and the Olympics. These seasonal cover changes can be advantageous when promoting holiday offers and sales, and what better time is there than a sale to get new customers trialing your product or service?

At this point, you are probably thinking, “How much time am I going to have to spend updating my cover photo?” Don’t worry, Desygner’s software makes managing your social media as easy as spreading room temperature butter on warm toast. Conveniently, we are constantly releasing new design templates to inspire and nurture your creative spirit. To put it briefly, you are in good hands.

Desygner Social Header
This is Desygner’s current Social Media Header.

 

In the end, startup success comes down to you.

As both an early stage startup now and as an established company later on, you will never stop running into difficult and challenging times. These moments will push you to your limits and really test your desire to succeed. But you mustn’t give up that easily. A great way to remain focused and motivated to push through these tough times is to use vision boards! Creating your own vision board can be highly effective when it comes to maintaining your entrepreneurial drive because it’ll allow you to visualize your goals and it serves as a fantastic daily reminder to keep your aspirations nice and high. Place one on the wall next to your bed so that it is the first thing you see every day when you wake up. Can you smell that? It’s the sweet smell of startup success in the morning!

If you wish to read more about vision boards and see how some of the icons of our generation such as Oprah Winfrey and Arnold Schwarzenegger use vision boards to stay motivated, we have a full article on them as well as templates you can use to create your own on our website. Check out the article for yourself: Benefit from using a vision board.

FINAL TIP: Always keep your end goal in mind and remind yourself every day what you want to achieve in this life. Because we all know we only get one. So live exceptionally!